On the heels of the release of "Mercy", the lead single for the G.O.O.D Music compilation album slated for release this summer, Yeezy has begun to shed some light on his plans.
News recently broke that Mr. West will be unveiling a new short film titled Cruel Summer during the Cannes Film Festival. This is not necessarily new ground for Kanye considering he already released his short film Runaway in 2010.
The G.O.O.D Music album will also carry the same title of Cruel Summer and will be released similarily to Runaway and MBDTF. Fans can expect to hear music from the entire G.O.O.D Music camp with recent recording sessions in London.
Cruel Summer will premiere on May 23rd and will be open to the public the following two days. If you are up on your film festival game and plan to be at Cannes reserve tickets here. The film will feature appearances from Kanye's protege and How to Make it in America actor Kid Cudi, as well as comedian Aziz Ansari.
Though Kid Cudi has confirmed his appearance, it has not been confirmed if previous photos of him and Kanye in the Middle East filming were for this project but we'll let you decide for yourself.
As if the star power of Kanye West and the G.O.O.D Music family was not enough alone, Ye has decided to enhance the visual presentation of the project. In a press release from Def Jam, the movie is described as such: "CRUEL SUMMER is a fusion of short film and art installation; an immersive '7-Screen Experience'."
In the tweet burst in which he unveilled the company in his mother's namesake he also tweeted a photo that gives fans a preview of the format of the short film.
In the meantime, listeners can sink into the Ruth Hogben directed "Lost In The World" visual. Yeezy also released a remix to young Chicago native Chief Keef's Street anthem "I Don't Like". Kanye appears to be emerging from his creative shadows once again and everyone should be watching for his next move.