Acoustic soul. It's a boldly single-flavor proposition in a top 40 landscape that rewards decadent synth lasagnas and electro pop layer cakes. But then again, given the recent success of Adele, a singer who has racked up eye-popping record sales with nothing but good ol' fashioned soul, it's clear there's a market out there for music fans who'd like to feast their ears on much simpler aural dishes.
Ed Sheeran has leveraged his unique brand of acoustic soul to wild success in the UK. His debut album + debuted at #1 in the UK, earning him the highest UK sales for a debut artist ever. He's also up for numerous awards at the Brits this year, including Best Album, and he has the support of a few showbiz VIPs like Elton John and Jamie Foxx.
We had the chance to catch up with the British wunderkind as he prepares for an extended campaign of the US. Will he be able to cast a spell on the US as he's done in his home, the UK?


